Kkd Case Analysis - 690 Words

I. CURRENT SITUATION Krispy Kreme is an international retailer of premium-quality sweet treats, including its signature Original Glazed ® doughnut. Headquartered in Winston-Salem, N.C., the company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. In addition to our Krispy Kreme retail shops, our premium quality doughnuts are available in mass merchant, grocery and convenience stores throughout the US. Best known for our fresh, glazed, yeast-raised doughnuts, we also offer more than 25 other varieties, including cake doughnuts. KKD has evolved into a publicity traded firm boasting 395 retail stores and over four million dollars in sales. So, why did the firm’s president and chief executive†¦show more content†¦McCoy, Jr. Lead Independent Director James H. Morgan Chairman, President amp; CEO Andrew J. Schindler Micheal H. Sutton Lizanne Thomas Togo D. West, Jr. B. Top Management James H. Morgan Chairman, President amp; CEO Douglas R. Muir Executive Vice Pres., Chief Financial Officer amp; Treasurer Cynthia A. Bay Senior Vice Pres. Of US Franchises amp; Company Stores G. Dwayne Chambers Senior Vice Pres. amp; Chief Marketing Officer Kenneth J. Hudson Senior Vice Pres. Of HR amp; Organizational Development Darryl R. Marsch Senior Vice Pres., General Counsel amp; Secretary M. Bradley Wall Senior Vice Pres. Of Supply Chain and of Premises Operation Jeffrey B. Welch Senior Vice Pres. amp; Pres. Of International III. EXTERNAL ENVIRONMENT (EFE): OPPORTUNITIES AND THREATS OPPORTUNITIES * International expansion * The introduction of a new beverage program * Reputation – Fundraising program has helped non-profit organizations raise millions of dollars in needed funds. * May steal back customers * Increase snack-food consumption and further growth of doughnut sales. THREATS * Competition in the fast-food market has increased. * Substitute products from many different areas of the market place. * Increasing cost of ingredients * Increasing utility and fuel costs * People are becoming more health conscious, with does not bode well for high sugar, high-fat treats.Show MoreRelatedKrispy Kreme Doughnuts, Inc. Essay1210 Words   |  5 Pagesoughnuts Case #7 Krispy Kreme Doughnuts, Inc. [pic] FNCE 4620 - Financial Analysis and Policy Dr. Gregory Group 1 Chris Suggs Alex Stephens Florian Fourmanoy Jonathan Colangione Table of Contents 1. Executive Summary 2. Problem Statement 3. Data Analysis 4. Key Decision Criteria 5. Alternatives Analysis 6. Recommendations 7. Action and Implementation Plan 1. Executive Summary: Krispy Kreme Doughnuts was a successful privately ownedRead MoreKrispy Kreme Inc.998 Words   |  4 PagesSUBJECT: Krispy Kreme Doughnuts Inc. 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American households consumed an estimated 10 -12 billion doughnuts annually; this translates into over three dozen doughnuts per capita. In 2002, doughnut industry sales rose by about 13%. Sales from doughnut outlets rose by about 9%, to approximately $3.6 billion, whereas packaged doughnut sales at supermarkets, convenience stores and other retail outlets staggered in the past fiveRead MoreKrispy Kreme Case Analysis757 Words   |  4 PagesKRISPY KREME DOUGHNUTS, INC. CASE ANALYSIS Executive Summary Krispy Kreme doughnuts, Inc is facing a crisis of a drop in share price like never before since its initial public offering in the year 2000. The situation of Krispy Kreme does not look so bright after it has reacquire the underperforming franchisees’ stores worth of 170$ million. In the end of 2004, the company has some problem related with its accounting for the acquisitions of certain franchisees that it has to restated its financialRead MoreEssay on Krispy Kreme Case Study2688 Words   |  11 PagesSCOPE The scope of this report is to analyze Krispy Kreme Dounghnuts’ (KKD) financial statements, supported exhibits, and business plan to evaluate the impact of earnings analysis announcements on the stock price for 2003-2004. KRISPY KREME’S COMPANY BACKGROUND In 1937, KKD began as a single doughnut shop in North Carolina, selling doughnuts wholesale to supermarkets. The popularity of the product not only caused KKD to become a factory-like retail store but also led to the franchise of moreRead MoreEssay Krispy Kreme’s Dilemma3384 Words   |  14 Pagesï » ¿Case Study 1:- Krispy Kreme Doughnuts inc Maytham Hussein Saeed Question 1 Is Krispy Kreme financially â€Å"healthy†? What do the statement show, what do the ratio show? Answer Based on the Common Sized Financial Statement of Limited Service Restaurant Averages and Krispy Kreme (KKD) the value of KKD’s cash and equivalents is 3.1 and its lower that the 3 years industry average’s value of 12.8 in 2001, 12.4 in 2002 and 13.7 in which is not a good sign